Does Improving Your Buyer’s Journey Impact Sales?

Does Improving Your Buyer’s Journey Impact Sales?

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What do you call customer service before a Buyer becomes a Customer? The Buyer’s Journey is a hot topic among marketers, especially with the rise of inbound marketing. It’s the idea that taking care of your buyer along their journey leads not just to happier customers...
Why Amex Lost a Sale Worth 10% of Its Business

Why Amex Lost a Sale Worth 10% of Its Business

A recent Bloomberg article provides an inside look into the Amex and Costco breakup. The companies announced in February that they were terminating their agreement to co-brand the American Express credit card in 2016. For 16 years, it was the only credit card accepted...
Create the Sales Strategy You Want

Create the Sales Strategy You Want

A Three Part Series From the Seller’s Point-of-View There are always two primary perspectives of the sales process: that of the Seller, and that of the Buyer. Each of these participants in the sales process has his or her own needs and wants, and each one has what he...
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