“It’s a ‘must read’.”
-J. Jeffrey Campbell
Former Chairman and CEO, Burger King Corporation
“Enjoy the ‘aha’ moments.”
-Al Davidson
President, Strategic Sales & Marketing, Inc.
“…with a twist that makes it very engaging and relevant.”
-Ake Persson
Retired CEO, Ericsson Wireless Communications, Inc.
Slash Your Sales Cycle
and Drive Profitable, Predictable Revenue Growth
by Giving Buyers What They Really Want
Buy Now!
Slash your sales cycle
and drive profitable, predictable revenue growth
by giving buyers what they really want
Buy Now!
lean selling book cover

Advance Praise for Lean Selling

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Most business outputs, including sales, are the result of a process. A defective or poorly designed process will yield less-than-satisfactory results, even if you have great people. Replacing people is harder and much more costly than fixing or improving a process.

not lean selling

Sales processes can be continuously improved using the five principles of Lean Thinking

The Value Stream

Lean Thinking, pioneered by Toyota Motor Corporation, is the twenty-first-century way to produce goods and services. Lean Selling explains how these revolutionary principles can transform sales organizations and the value they provide for customers.

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